In LegalZoom.com, Inc. v. Domain Admin, Whois Privacy Corp. / Maddisyn Fernandes , WIPO Case No. D2017-1894 (Alfred Meijboom, November 14, 2017), the Panel transferred the domain name zoomlegal.com to LegalZoom, the online provider of legal services, including trademark related services. LegalZoom, which boasts on its trademark services page of how it "knows the ropes," and tells its potential customers "[l]et's join forces in protecting your brand," chose itself to join forces with an outside law firm to protect its own brand. That fact, in and of itself, is the story here. More on that later. As for the merits of the case, this was about as routine as it gets in a UDRP dispute. The Respondent defaulted. LegalZoom demonstrated trademark rights in the mark LEGALZOOM and LEGALZOOM.COM. The disputed domain merely reverses the order of the words in the LEGALZOOM mark. According to the Panel, "[t]his reversal of two terms does not change the overall impress
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